A powerful marketing campaign should align with its brand’s values, resonate with its intended audience, and ideally, make an impact that drives conversion – especially, a specific and relevant conversation with your target audience.
Author: Mary Ellen Dugan
As Chief Marketing Officer for Envestnet, Mary Ellen leads the strategy and execution for all of Envestnet Marketing across digital marketing, communications, product marketing, and demand generation.
Prior to joining Envestnet, Mary Ellen was the Chief Marketing Officer for WP Engine, a leading WordPress technology platform. Before this role, she held executive marketing roles at Dell and Indeed.com. With over 20 years of experience in strategic marketing and brand building, Mary Ellen is passionate about the role Marketing can play in business acceleration. She earned an MBA from New York University and a bachelor's degree from the Ohio State University.
